Despite the rain, today started as a great day. Pulled on my trousers and found £20 in the pocket, two magpies were gamboling on the lawn as I took Bailey for a quick walk before breakfast. The flower beds were flooded so ducks were happy, dive-bombing for worms and preening like crazy. The Park was particularly muddy so a very disgustingly, dirty, delighted dog too.
Then breakfast and the revelation that one of last night’s guests had been here doing my Quality in Tourism assessment for Enjoy England. Doh – why did I take last night off to see Will Young? I like Will, but not enough to risk my hard won 5 stars and grafted for Gold Award!
Enjoy England run an accreditation system for accommodation. Based on what you have you get stars. So for 1 star you need a bed and some sheets. Want 5? Then you’ll need beds that come with a royal warrant and sheets with a thread count that’s off the scale. On top of this the rare few receive a gold or silver award. Warm and welcoming, silver. Hospitality flows like rivers of milk and honey, gold.
All this is decided on by an independent assessor who books anonymously, we’ll call him Mr C. Mr C checks in & stays for a night. Mr C does all the things they do on ‘The Hotel Inspector,’ running a dust seeking glove along your skirting boards; bouncing on the bed to check for firmness. Then once Mr C’s sampled your breakfast wares he drops the act, runs through his stay and reveals your rating.
The system gets some stick for being a bit out of touch. And I agree it’s not perfect – as what you’d expect from a hotel and what B&B’s provide merge, it seems strange to have 2 categories. Hotels appear superior whilst the B&B often provides a higher level of service at a lower cost. How many B&B’s charge for wifi (none I know of) compared to hotels (most) is just one example. But I have to say I’m a big fan. Yes tripadvisor reviews are a great tool but they are subjective, this sets a benchmark. Seek out a silver or gold winner and you can be assured they’re not just good the one time but every time.
Plus it challenges me to keep my product at the top level. Hospitality standards improve constantly. We don’t want in-room telephone anymore but we do want a docking station for our i-Phone. Trouser presses? If I wanted a crease down the front of my jeans my Mum would do my ironing.
So I’ve taken a few tips away from today. There’ll be a choice of coffees at breakfast next week. Plus a shelf above the roll top bath to rest your wine glass on and my mobile number in case anyone has a funny turn in the night. At least I think that was what is was for?
The verdict? Still 5 stars and they’re still gold! I left Ian in charge for the night and he did a brilliant job, probably better that I would have. I had my suspicions about Mr C and might have transformed into Basil Fawlty over dinner. Nervously spilling soup and being overly exuberant. So thanks Ian, Craig & Naomi (my fabulous team) for caring about The Ashton as much as I do and always going for gold.

It was the Lancashire Excellence in Tourism Skills Awards last night at the very Pheonix Night’s Marine Hall in Fleetwood. We were nominated for the rather long winded Best New Entrant into the Industry Award; Newbie from here on in. Lancashire & Blackpool Tourist Board put on an amazing event, thanks Diane.

Came back from the Farmer’s Market yesterday to see the 2 remaining ducks standing in the middle of the lawn quacking for their lost friend – all of this is amateur duck psychology. Original wild duck look at me, slightly misty eyed, looked at the dusk sky, started flapping, took off, did a few low circuits of the garden and was away. Good luck Ducksie just remember the Beatrix Potter tales I read you as a duckling and stay away from any dashing, bushy tailed fellas.



